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John Brodie has been a writer, editor and “ideas man” for two decades. His resume includes senior positions at major media and e-commerce companies including Conde Nast, Time Inc., Hachette, and the Yoox/NET-A-PORTER GROUP.

Before launching his agency, he was most recently the editor-in-chief for, where he was part of the team working with NET-A-PORTER founder Natalie Massenet on the initial editorial plan for the site. After MR PORTER’s first editor-in-chief Jeremy Langmead stepped down, Brodie subsequently led the content strategy for the men’s global style destination.

While in the book business, he commissioned and edited several New York Times bestsellers including Inside Apple by Adam Lashinsky, How Google Works by Eric Schmidt and Dealing With China by former U.S. Treasury Secretary Henry M. Paulson Jr..

The experience of collaborating with some of the world’s best retail companies and the world’s leading business thinkers became a master class in how the world’s smartest brands and people promote and position themselves. At Brodie and Partners, we find that these techniques are adaptable to small brands looking to build their profiles or large ones looking to start a new chapter in their company’s story.

Many of the best things on this site are the results of collaborations with super-talented colleagues and friends. Thank you to everyone that we’ve been fortunate to work with in the past and continue to work with today.